I worked on many campaigns like this one during my time at Rocket Travel. Rocket Travel created white-label travel booking platforms for a handful of clients, and often even jumped in to help with creative, reward driven campaigns like this one.
American Airlines was one of our larger clients, and thankfully they trusted us as a thought partner in the space. We worked with them to develop this campaign around the idea behind using their Mastercard with Barclays. The idea was, this card had the power to make travel feel more attainable and enticing. Also playing on the idea that, if you were already planning to travel, why not get rewarded for doing so - hitting on all of the perks that came with being a card holder.
I helped to establish the look and feel that would be persistent throughout this campaign, and then helped to equip a handful of individuals from our marketing team with the tools and assets they’d need to give this one legs. That meant, seasonal image libraries, multiple templates for emails, banner ideas, social placements and landing page design.
We naturally worked through some feedback from both AA and Barclays and ensured that everything was on brand and buttoned up when thinking through all of the different touch-points and opportunities. We had a happy partner in the end and a successful campaign to drive visits to our landing page.