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Manifesto Page
Role:
Lead Brand Designer
Tools:
Figma
The Opportunity
While contracting at HackerRank as a lead brand experience designer, I had the opportunity to work on a standalone manifesto page. A page to address the ever-evolving and dynamic tech world that we live in, and present HackerRank’s stance on trending topics/movements, particularly the impact of AI on our workflows and roles. Being a hub, training ground, community and resource for developers far and wide, we wanted to provide assurances for our audience while also seizing the opportunity to shine on a light on our brand.
The Process
I worked closely with our director of brand in the first phase of this project, to sketch and think through the manner in which we wanted to tell this story and the tone that we wanted to deliver it with. Once we had our overall idea in place, I began exploring a few different directions. I typically like to explore 2-3 options that are each very different, before I start to really dive deep into 1 or 2.
I worked fairly quickly in Figma to draft up mock screens for each part of this digital experience (about a week). The idea, was that this would be a highly interactive page, in which the next portions would come about through scrolling. I made sure to provide enough on each screen to show how elements would come about and transition. I also wanted to have certain elements that would be consistent throughout the experience, helping to navigate the user and be a common thread throughout. (The line art and geometric shapes)
The Result
The appeal of creating this manifesto page was to quickly get our interpretation and stance on the future of developer roles and our next generation of work out to the market. The challenge of creating this page, was that we were getting ready to roll it out, in a quite noisy time where the majority of companies were throwing anything that they could together to showcase that they were aboard this AI train. This caused a lot of our leadership to pause and step back from releasing things, but rather listen with open ears and open minds, something that I totally agreed with. Nonetheless, this manifesto was a great design challenge and we have been picking apart bits and pieces, recycling elements for things like social, ads, emails and other components. It was a first step toward an evolving brand and set the tone for things to come, so I’d consider it a win in my book.