•• Providing art direction for Alaska Airlines, in a time where their business was entering uncharted territory. Created visual assets to not only support their COVID response, but also strategized & developed creative for their social media. With a crucial eye on tone & a familiarity of the Alaska brand, we helped them to be the first in commercial aerospace to go to market with this type of messaging & support of the community.

•• Providing art direction for Alaska Airlines, in a time where their business was entering uncharted territory. Created visual assets to not only support their COVID response, but also strategized & developed creative for their social media. With a crucial eye on tone & a familiarity of the Alaska brand, we helped them to be the first in commercial aerospace to go to market with this type of messaging & support of the community.

Alaska Airlines

The Dibz

Very quickly put together a library of icons, illustrations, animations, photography and logo lockups to support Alaska's COVID response initiative. My team included myself (art director), a copywriter and a creative director, supporting our long time partner Alaska Airlines. Was asked to create for their social platforms (which was not current business at the time). Work spanned digital, OOH, packaging, social and print.

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